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Software application services can be defined as customized software development for a specific client.  It may involve creating an enterprise solution to improve the overall administration of the organization or a website for better online visibility.  The exercise aims at greater business opportunities and higher profits for the client organization through integrated Information Technology solutions.  

Why do businesses need software applications?

Every business organization, whether it is a manufacturing industry or a service industry, needs some help to expand its marketplace and improve turnover.  To this end, the organization needs to optimize its in-house functions like financial and billing department, inventory department, administration department, human resource department, customer relationship department, etc. for better productivity.  Software applications are an integral part of an organization suitable for a multi-terminal environment. Companies dealing in software application services offer a variety of solutions that client organizations can benefit from.  

Every business organization also requires a strong and highly visible online presence to beat the competition by generating online sales.  An aesthetically designed website that is user friendly is a great boon.  But emails, feedback details, online invoicing, queries and complaints coming into the organization's database system from the website is very essential to maintain credibility and brand value.    

Process and benefits of software applications development

Software applications development has many stages that the service company has to follow:     Research of the client's exact requirements,
    Designing a prototype software,
    Pre-launch testing of the prototype,
    Modifying to make it error-free,
    Finalization of the software application,
    Launching the software application.

The service company's role does not end there.  Tracking the efficacy of the software application is an ongoing process.  If the current software does not have a provision for some changes in the client's goods and services, then the application has to be modified to incorporate those changes.  

The client organization's software application needs to work in the optimal way to be effective.   Software applications development by service companies is carried out using simple HTML formats so that it works on any operating system without glitches.  The coding language is kept simple so that at the user's end, every page loads quickly without delay.  Applications created using complicated source codes may take time to load, thus reducing its efficiency.  Also, the interface software and the database software must be compatible so that the data is updated accurately and quickly.  

Business organizations have a great need to globalize their markets in order to get a competitive edge.  Reaching out to new markets, launching new products, offering new services, diversification, creating brand value, etc. all depend upon advanced software applications that are the lifeline of a company.  Hence, software applications from is the foundations on which the business firms rest their success