Growth Strategies for Magento Stores

Ecommerce seems to be an essential strategy for any business, as technology is influencing every customer. Magento is a well known ecommerce platform with flexibility and better functionality. Complete and matchless e-commerce solutions are provided by the Magento developers. It also allows the users to have multiple stores in a single platform. This document describes the growth strategies that the Magento powered stores has to face in 2012.

As the popularity of Magento development is increasing, many big brands are switching on to Magento. The development and achievements cannot be ensured by any ecommerce platform, because all these depend on marketing strategies. Some of those strategies are:

• Selling strategies
• Using correct keywords
• Re-targeting
• Branding
• Making an impact on social networks

Just moving on to Magento will not guarantee the growth of the stores. Magento stores must follow high values to increase sales.

Strategies in Marketing

As there is no new marketing strategy, so in 2012 the traditional marketing techniques like social networking and pure SEO are to be followed. Some other options are:

• Developing new social platforms
• More social presence
• G+ page.

Social platforms talked about for a short time helps in improving sale for a short time. Incorporating new features in Magento development proves to increase the traffic and thus increase sale. Social networks and SEO are believed to boost the sales in comparison to the expensive traditional methods like Advertisements, PPC etc.

Adding Products Video Tutorial

A better understanding of the product can be given to the customers with the help of video tutorials on the product pages. Placing of these products on YouTube channels help in SEO rankings.

Specific Keywords to be Focused

Particular keywords are focused by the customer that can be missed out in an SEO. In such cases, it's necessary to introduce highly specific keywords in product pages. This would bring more customers and thus provide better ranking.

Social Networking Platforms to Connect With Customers

This is necessary to be in connection with the customers. It might require talking to customers, replying to their queries and thus building a strong bond with them. Improvements can be made in accordance with the customer's feedback. Magento developers can incorporate an extension that can be included as many customers insist for some specific features.

Strategies in Selling

 Like 2011, even in 2012 most of the online buyers will be concerned with spending as little as possible due to fear of loss. This attitude forces them to take unreasonable decisions.

 How to target customers and tap into this conservative mindset?

• Providing publicity: Customers can be targeted by providing promotions that is sales on quality items for a limited time.
• More savings: Customers must be provided a chance to make savings. A booming Magento store provides the customers products that are cheap, last longer, don't require regular replacements etc.
• Limited time certificate: In this case a certificate is obtained after buying something. This is mainly seen in shopping malls. This free money is obtained for a limited time and must be spent on products of specific amount. The same strategy can be applied in the case of online stores.
• Short time sales: Most of the customers eagerly wait for the sale. These sales are seen to go down the margin, which is covered in quantity.
• Sell socially: Today customers are using the discounts, deals and coupons offered by the social media. Once anything is brought from such a platform, they keep on sending their promotional products again and again.

Commissions can be given to all those bringing sales by encouraging your products on social platforms.

Conclusion

Magento is a feature rich ecommerce platform that helps a business to grow. Its main strategies are marketing and selling itself. Any strategy can be chosen in the case of Magento stores, but they must be measured properly.