Using mobile applications for event management – Wise/ Unwise?

The question has been taking rounds in the minds of several event organizers right across the globe. I guess the answer is pretty simple. It's a big YES. It's certainly wise to deploy a dedicated event management application to ensure the conference, seminar or workshop you are planning to stage is successful.

Using mobile applications for event management isn't a new practice. It's been there for quite some time now. But it never managed to draw much attention. High-end mobile phones were only for the elite class, so event management apps never became a global phenomena. But then Apple and Android happened, iOS and tablets followed in close proximity. Every businessman was suddenly coming out of their homes with a smartphone or was found browsing the web on a tablet. Event management applications (which are optimized) for the mobile began to find sustained exposure. And here we are now. Even the most frugal event organizer is seriously thinking about keeping aside a portion of their digital marketing spend to invest in mobile applications exclusively designed for managing events.

Looking around the global corporate sector, a specific trend can be well noticed. It's the deep penetration of smartphones. Every business solution being offered by corporates is optimized for all leading smartphone platforms. The increasing dominance of mobile applications has triggered the popularity of mobile event apps to a good extent.

The wide range of benefits that come along when mobile event management apps are designed and launched are the foremost factors driving their popularity. Now even single-day-workshops are powered with dedicated event applications. Primarily, mobile event management applications are able to bridge the communication gap between the organizers and attendees. Thus ensuring everybody gets the same information at the same point in time. Using mobile applications for event management steadily showcases the benefits as visitors are able to roam around the venue and locate different stalls, presentations and speakers with minimum assistance from the help desk. They have the map and floor guide available right on their mobile devices. There's absolutely no need to carry paper maps, brochures, event list, etc.

Mobile applications for event management offer one more benefit. These solutions ensure a particular brand is well promoted via the mobile medium. Harnessing the power of the mobile web, usual advertising and marketing requirements are looked after with effectiveness and ease. No doubt, the annual expenditure on mobile event applications are rising steeply!