Search Engine Optimization is an amalgamation of different online marketing strategies. To be an expert in search engine optimization, one has to be extremely aware of how the algorithms of search engines work, and what is it that makes content or a piece of information highly searchable. With the evolution of success parameters for the online business, the marketing strategies had to undergo subsequent transformation to be scalable enough to accommodate multifarious changes. Industry experts over a period have recognized five important SEO strategies that can take an online business to the next level. Online marketing agencies, these days, hire SEO experts who are amazing communication experts and understand the dynamics of online business.
Some of the above-mentioned strategies are:
1. Content based link building- Content is one of the most significant aspects of search engine optimization. These days, it is extremely crucial to generate quality content that focuses on the designated keywords. Effective links can e built if the content is original and error free. This link building strategy is one of the most effective ways of building relationships over the web thereby, making the content more searchable. In connection to this, there are certain ways of writing the online content that would make it extremely value creating. Some of
these thumb rules are:
• The page title, headline and URL should contain the main keywords
• Analyze the content and the keyword of the market competitors to come up with much more relevant and powerful content as well the keywords
• Create comprehensive tutorials to make the content more linkable
• Include interesting facts within the content so as to hold the attention of the reader and make him share that on other platforms
• Create a rough outline of the content structure before actually starting to write
• Understand and write according to the interests of the target audience
Earlier there used to be a team of content writers working closely with the SEOs. Now, the situation has changed. Enterprises prefer to hire SEO expert who also happen to be content specialists. This not only saves cost but also reduces the review cycles thereby, making the online marketing process extremely effective.
2. Content based internal linking- This strategy completely relies on the internal pages of the site. The three important ways of generating strong internal linking are:
• Tracking a website's internal pages and linking them to the page that needs to be optimized
• Tracking inner pages that are extremely popular and linking them to the landing page of the website
• Creating new pages and posts that would automatically start linking and supporting the landing pages based on the relevance of the content
3. Connecting content with the social media- Social media is one of the very important aspects of search engine optimization. Popularity of content on social media can go a long way in affecting the page ranking because social media is all about sharing the content. The different types of viral content that has the potential of encouraging people to share the content across social media platforms are:
• Entertainment news
• Controversies
• Applications and tools
• Multimedia content
• Forums/blog posts
4. Using Resource pages for higher rankings - It is important to have resource pages for highly competitive keywords. These resources pages are typically built to provide vital information to the site visitors.
5. Building domain authority through online branding activities- It is a fact that a strong brand presence can withstand the onslaught of time. A robust online branding strategy can be implemented by hire SEO in indiawho are marketing evangelists and go a long way in defining the online branding strategy.
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